ViacomCBS’s Bob Bakish said he and chair Shari Redstone both bought stock last month in a show of faith that the shares are undervalued and investors to will start acknowledge that, with a few prods.The company will start breaking out a new financial reporting segment just for direct-to-consumer, which Bakish said looks set to hit $5 billion in revenue this year based on fourth quarter numbers to day. “We’ll provide DTC segment, top and bottom line, separately from the legacy business and we think it’s going to help you understand better the value we are creating on the streaming and the traditional side.
It will help you with sum of the parts,” he told investors at a virtual UBS media conference Tuesday.He also let drop that free,
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