On the eve of its anniversary, Verve has tapped founding Partner Bill Weinstein as the first CEO in the agency’s thirteen years.
The decision was made by the Partnership and announced by his fellow Founding Partners Adam Levine and Bryan Besser in an all-company meeting with a grateful and excited Weinstein thanking each member of the Verve community for their support and belief.
In the heartfelt speech from Besser and Levine, they highlighted the need to provide additional structure as the independent agency adds resources to its core film and television business while continuing to expand into new areas of client representation. “As we continue to evolve, we recognize the need to formalize the managerial organization of our business to bring greater accountability, efficiency, and excellence to our core mission of advocating on behalf of creative talent,” Said Besser on behalf of the Partnership.
The appointment comes on the heels of the agency doubling in size since March 2020, including expansion into Talent, Theatre, Publishing and IP, Audio/Podcasts, and Non-Fiction, as well as the agency’s first acquisition, that of the television director agency New Deal Mfg.
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