Vernon Kay loses 1.3million of Ken Bruce’s BBC Radio 2 listeners as 6 Music ratings soar

nme.com:

left the station back in March and joined Greatest Hits Radio the following month. Kay has since permanently replaced him on the mid-morning programme.New figures shared by radio industry body Rajar have revealed that Kay is currently pulling in 6.9million listeners – 1.3million fewer than Bruce did on Radio 2 (via BBC News).But the numbers do, however, mean Kay has the most popular radio show in the UK.The latest set of audience figures from Rajar – which are published four times a year – span June to September 2023.

They are the first to cover a full three-month period for Kay, who presented his first show in May.Charlotte Moore, BBC chief content officer, said: “Radio 2 continues to be the country’s most popular station and I’m delighted with the flying start Vernon Kay has made to mid-mornings as the UK’s biggest radio show, bringing his warmth, energy and charisma to listeners up and down the country.”Radio 2 controller Helen Thomas added that she was “proud that Radio 2 remains the UK’s most listened to radio station”.The station registered 13.5million weekly listeners – one million down on the same period in 2022.According to Rajar, Bruce – who took his much-loved PopMaster quiz to Greatest Hits Radio – has increased the audience for his new show on the station to 3.7million.In its previous update, the ratings body found that Radio 2 had lost a million listeners following Bruce’s exit.Meanwhile, the latest audience figures from Rajar show that BBC 6 Music – a digital-only alternative station – has a weekly audience of 2.8million (via Music Week).

This figure is up 11.7 per cent year-on-year, and is an increase of 3.1 per cent on the previous quarter.6 Music remains the biggest digital radio station, and is home to.