Verizon will offer the ad-supported Netflix and Max tiers in a bundle for $10 a month starting Dec. 7. The deal, available for Verizon’s myPlan customers, reps more than 40% in savings, the big telco said today.
Verizon will then offer two content bundles, Netflix and Max plus the Disney bundle, which includes Disney+ (no ads), Hulu (with ads), and ESPN+ (with ads) for $20 a month.
Bundling is growing increasingly popular since it reduces churn for streaming platforms. Last week the Wall Street Journal reported that Paramount Global and Apple are talking about bundling their respective streaming platforms at a discount.
Media companies are also trying to drive consumers to their ad-supported tiers. Verizon Wireless CEO Hans Vestberg said at a media conference today that bundles also improve customer retention on the cell phone side.
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