Variety’s ‘Actors on Actors’ Season 21 Makes Franchise History With Nearly 200 Million Social Video Views
variety.comVariety Staff Follow Us on Twitter Variety‘s “Actors on Actors” Season 21 is officially the most successful social rollout in franchise history.
The beloved video series, which pairs actors in conversation with each other and launches twice a year during Oscars and Emmys season, amassed over 197 million video views across social media platforms — a whopping 36 percent increase over “Actors on Actors” Season 19, which previously held the record.
Variety’s social media team, led by editor Rachel Seo with coordinator Julia MacCary, posted over 650 static images and videos to X, TikTok, Instagram and Facebook as part of the series rollout.
TikTok alone accrued over 120 million video views and Instagram over 57 million, while clips posted to X generated over 12.3 million video views.
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