Two premiere screenings of rock documentary Freakscene: The Story Of Dinosaur JRgrossed over $19K this weekend with a single Saturday show at iconic music venue The Opera House in Williamsburg, Brooklyn taking in north of $17K.
Independent distributor Utopia worked with Murmrr, which produces live music events, and art shingle Mondo, which created a limited edition poster only for sale in person.Tickets ranged from $30 (balcony seating) to $50.
The band’s frontman J Mascis played a solo set for the nearly sold-out 600-seat venue.Utopia’s VP of marketing and distribution Kyle Greenberg said the audience was 65% male with a strong 35-44+ turnout, although there was no shortage of Utopia’s signature younger demos.
The turnout was “a testament to Dinosaur Jr. ‘s impact, with the band also continuing to find new audiences on the heels of a new album and international tour ahead this summer.”“This is just classic alternative programming.
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