UTA Signs Romantic Fiction Company 831 Stories
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deadline.comEXCLUSIVE: UTA has signed modern romantic fiction company 831 Stories for representation. Founded by Erica Cerulo and Claire Mazur, 831 Stories is focused on an innovative, multi-touch approach to the romance genre.
The ambition, aside from publishing binge-worthy, contemporary romance novels, is to build entire universes and experiences around these stories to promote further fan engagement.
Facets of that include online bonus content, original music available via Spotify, fan fiction, the sale of themed merchandise, and in-person events.
Cerulo and Mazur are seasoned entrepreneurs who in 2010 founded Of a Kind, an ecommerce and content brand they eventually sold to Bed Bath & Beyond.
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