Usher uses artificial intelligence to turn his description of Rémy Martin cognac into artwork

dailymail.co.uk:

Usher has used the power of artificial intelligence to turn his description of Rémy Martin cognac into artwork.The 43-year-old singer launched his limited edition 1738 bottle with Rémy Martin by using his own musical vocabulary to describe the taste of the cognac.His description was fed through an AI technology known as Generative Adversarial Neural Networks and Contrastive Language-Image Pre-Training to turn his words into artwork.

Cognac collaboration:Usher has used the power of artificial intelligence to turn his description of Rémy Martin cognac into artworkThe 'Usher x Rémy Martin 1738: A Taste of Passion' campaign was imagined by the boutique advertising firm FRED & FARID New York.Usher made more than 50 different art pieces before making his choice and some of them will be displayed during the after party of his Las Vegas residency also called 'A Taste of Passion'. 'I'm an artist at my core, so transforming an abstract sensory experience like taste into something visual really spoke to my creative process,' Usher said in a statement.'I leaned into the exemplary Rémy Martin 1738 Accord Royal that flowed through me and am so impressed by the visuals that came out of the A.I.

process – they truly represent the medley of tasting notes captured in the flavor. It's rewarding to see those words translate to real-world artwork that my fans can engage with while bringing taste front-and-center,' he added.

Original art: The 43-year-old singer's description was fed through an AI technology known as Generative Adversarial Neural Networks and Contrastive Language-Image Pre-Training to turn his words into artwork Multiple pieces:Usher made more than 50 different art pieces before making his choice and some of them will be.