Usain Bolt is set to trademark his famous victory celebration pose, so he can use it on his own brand of sportswear. Bolt, who turned 36 on Sunday, has filed an application with the US Patent and Trademark Office.
It will safeguard the silhouette image of him pointing to the stars. First called 'To Di World', it was quickly dubbed 'Lightning Bolt'.
Bolt made it famous at the 2008 Olympics, where he won 100m, 200m and relay gold and set a 100m world record. The logo could be used on his brand of jewellery, purses, sunglasses, shoes and sporting goods.
It could also include restaurants, sports bars and services like VIP areas, catering and loyalty card schemes. He did the pose for photographers and TV cameras as he conquered the sprint world.
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