Ben Croll An acute sense of instability will inform much of the content bought and sold on the MipTV floor, though the symptoms might manifest themselves beyond doom and gloom.
Somewhat unsurprisingly, given an unrelenting remit of climate anxieties and global unrest, this tendency has left no genre untouched. “Obviously the world in which we live is quite dramatic at the moment, and that has created an appetite for stories that offer solutions,” explains international distribution expert Beatrice Rossmanith.
As head of global business for consulting firm Glance Ltd (formerly known as TAPE Consultancy), Rossmanith monitors content across hundreds of channels in 45 territories worldwide.
And lately she has noticed a pervasive trend. “There’s obviously a thirst for truth nowadays,” Rossmanith says. “[And a thirst] to tackle modern anxieties by asking what more can we do?” In the lifestyle space, celebrity profiles are increasingly linked to some sort of activism and political engagement – (“It’s not just about a celebrity,” says Rossmanith. “It has to say something more”) – while sports docs now emphasize physical and mental health.
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