EXCLUSIVE: Insanity Group, the UK agency that represents stars including Love Island host Maya Jama, has apologized to former client Char Ellesse following a Zoom call about her social media output.
Ellesse recently quit Insanity as a result of the call on September 29. She said the company displayed a lack of understanding for the needs of Black and intersectional content creators when it requested that she increase the regularity of her social media updates.
Ellesse posted a 90-second edited excerpt from the hour-long video call on her Instagram account last month. An industry source brought it to the attention of Deadline, saying it had been the talk of the UK agency community in recent days.
Ellesse said she felt “bulldozed” and ambushed on the “unacceptable” call. She accused Insanity of “gaslighting” her over her belief that an Instagram algorithm tweak had reduced engagement for content creators from diverse backgrounds.
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