It was Bono, but not as we know him as the veteran Irish rocker ventured out in the south-of-France with his family on Wednesday.
Famed for his powerful vocal performances, the U2 singer revealed a no less affecting hair colour while making his way towards a waiting car during a family holiday.
Bono - real name Paul Hewson - showed off a striking ginger look in complete contrast to his typically darker appearance, suggesting he'd been experimenting with a bottle of hair dye.
The rocker, 62, was accompanied by his wife Ali Stewart, their daughter Jordan and mother-in-law Joy Stewart while dining out at the La Colombe d'Or Hotel and Restaurant in picturesque Saint-Paul-de-Vence.
Read more on msn.com