U.S. Viewers Overwhelmingly Want to See More TV Shows Depicting Realistic Work-Life Balance, Family Care and Gender Equity: Survey
variety.comTodd Spangler NY Digital Editor When Hollywood accurately depicts work-family and gender-equity scenarios on screen, it’s good for business by driving up viewership and engagement, according to a new research study.
The vast majority of engaged streaming viewers in the U.S. want to see their lives — working, managing family life and providing care — represented on screen more often and with more nuance and aspiration, according to a survey commissioned by progressive think tank New America.
The study found that this especially true among Gen Z and millennial audiences, parents of kids under 18, and people caring both for a child and an older loved one.
A key finding: 84% of U.S. adult viewers are interested in seeing more depictions of work-life balance, gender equity and family caregiving — including 50% who are “intensely interested” in seeing more depictions, per the survey conducted by media audience research firm MarketCast.
Read more on variety.com
