U.S. pay TV revenue will drop to $56 billion in 2025, down from a peak of $105 billion in 2015, according to a new forecast from Digital TV Research.
It also projects that global pay TV revenue, which hit a peak of $202 billion in 2016, will fall to $152 billion in 2025. That would be below 2010’s $175 billion, "despite the number of pay TV subscribers rising by 345 million between 2010 and 2025," wroteDigital TV Research analyst Simon Murray.
The top five pay TV countries will account for roughly 54 percent of global pay TV revenue by 2025, down from 62 percent in 2019, the firm also predicts.
The revenue drop will be driven by subscriber declines in mature markets. The U.S. will lose $23 billion in pay TV revenue between 2019 and 2025,.