U.S. Open Tennis Ushers In New Season Of Hope For Disney And ESPN, With Ad Sellout Following Last Year’s Ratings Surge
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deadline.comIt has been an anxious summer in Burbank, Bristol and the rest of the Disney-ESPN empire thanks to ongoing cutbacks, movie box office disappointments and strategic uncertainties.
Disney stock recently sank to a nine-year low. Help is on the way, though, as the U.S. Open Tennis Championships kick off Monday and college football and the NFL also deliver their annual fall injections of must-see live events.
While football’s benefits are well-documented, the U.S. Open has more quietly become an annual late-summer highlight for ESPN, which began exclusive carriage of it in 2015.
This year’s tournament will follow last year’s burst of momentum, as the average of 1.2 million viewers on ESPN and ESPN2 delivered the biggest audience since 2019.
Read more on deadline.com
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