Two Ayrshire seaside towns named worst in Scotland as top coastal destinations announced

dailyrecord.co.uk:

Two Ayrshire seaside towns have been ranked as the worst coastal destinations in Scotland, according to visitors.Thousands of Which?

customers were surveyed about their visits to the coast last year and asked to rate their experience by the consumer champion.Of the hundreds of UK destinations, Ayr ranked as Scotland's least favourite with Largs fairing slightly better in the survey.Seaside locations were ranked by an overall score with hotel prices, beaches, seafront/pier, food and drink, and accommodation all taken into account.Skegness in Lincolnshire ranked the worst in the UK with an overall score of 48 per cent while the tiny village of Bamburgh with just 400 residents was rated as the best with a score of 88 per cent.Ayr is the lowest rated of the Scottish entries with 62 per cent.

An average hotel price sits at £78. The beach got a decent rating of four out of five stars but the seafront/pier category was rated with two stars and food and drink earned three.

A rating for accommodation was not given due to Which? not receiving enough responses.North Ayrshire neighbour Largs got a 65 per cent rating from the survey.