Twister Sisters hard seltzer founder explains how Business Gateway helped her to launch success

dailyrecord.co.uk:

Two years on from the Covid-19 pandemic, and, despite the current challenging climate, with an emerging cost-of-living crisis, interest in launching a new business in Scotland remains.Post-pandemic, many people around the country are reconsidering when and how they work, whilst others are finding that the conventional career route no longer suits their needs.For innovative thinkers with a business idea, Business Gateway offers free, impartial advice and guidance that has helped many aspiring business owners around the country start-up and grow.During these challenging economic times, knowing how to position and price your business in is critical.

The first step could be to consider research to assess your customer profile. Speaking to customers about your concept can also be a good way to trial the market and determine your pricing model.Marketing is another important cost to consider before you go to market.

Setting a marketing and PR strategy, defining objectives and tactics will be key so you have a timeline in place amid the busy daily workload.With support from the experienced advisers at Business Gateway, start-ups can access market research, pricing support as well as guidance on defining a business and marketing plan.Ruth Jones is the Founder and Co-Owner of Twisted Sisters, a Dundee-based premium, ready-to-drink hard seltzers brand.

She developed the idea when she was furloughed in 2020.Despite a wealth of expertise in the drinks industry, from working for 12 years in the hospitality and nightlife sectors, Ruth knew she required practical support to launch.Business Gateway worked together with Ruth on the creation of a robust business plan, supported with financials, and helped her find a route to market,