TV Ratings: American Music Awards Fall 50% to New Record Lows

variety.com:

Will Thorne Staff WriterThe 2020 American Music Awards delivered a big decline in rating and total viewership from last year, falling to record lows in both measurements.Last night’s awards show, which was hosted by “Empire” star Taraji P.

Henson and saw Taylor Swift, The Weeknd and Dan + Shay emerge as the big winners, averaged a 0.9 rating among adults 18-49 and around 3.8 million total viewers.

That represents a 50% rating decline and a 43% loss in total viewership. For comparison, last years AMAs were down only 4% on the year prior in the ratings column, and in fact gained around 200,000 viewers from 2018.

Its “America’s Funniest Home Videos” lead-in scored a 0.5 rating and just under 4 million viewers. Of course it needs to be.