By Brian Steinberg Senior TV Editor An intense desire for live sports has some TV executives taking a new swing at golf. NBC Sports is hoping viewership of its Sunday broadcast of a charity match between Rory McIlroy and Dustin Johnson and Rickie Fowler and Matthew Wolff is indicative of interest in a range of golf games set to be played in June and over the summer – some of the first live sports telecasts to surface since the pandemic scuttled most outdoor events. “Golf is the first thing we are able to get back on the air,” says Dan Lovinger, executive vice president of advertising sales for NBC Sports Group, in an interview. “I think we are in a very good position to get those advertisers that have been on the sidelines for far too
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