“TV Is In A Pickle”: Producers Told To Embrace Digital-First Content & Platforms Or Get Left Behind – TellyCast Digital Content Forum
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deadline.comIt was the Digital Content Forum in London this week and the message was clear for traditional TV producers – you either embrace social and digital platforms or face lean times.
There were some key takeaways. UK-based ITV Studios shared how it has generated huge views for a George Clooney clip from its archive, offering hope to IP owners.
Delegates also heard a slowdown in commissioning in the UK has created opportunity for digital-first prodcos. And the likes of TikTok, Snapchat, Meta, and Twitch broke down their content strategies.
The mood was upbeat as digital producers, commissioners, platforms and creators gathered in the British Film Institute’s home on London’s South Bank for the event.
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