‘Transformers One’ to Launch New Premium Cinema in 5 U.S. Theaters, as ‘HDR by Barco’ Format Looks to Bring ‘Immersive Experience’ to Audiences
variety.comCarolyn Giardina Paramount Animation and Hasbro Entertainment’s “Transformers One” will be the first movie to be released for Barco‘s new “HDR by Barco” laser projectors, kicking off a pre-release program for the Belgian cinema tech developer’s new HDR-capable premium line of theater systems.
In cooperation with AMC Theatres, B&B Theatres, and Regal Cinemas, a specially graded and mastered version of “Transformers One” will be shown in five newly equipped HDR by Barco cinema auditoriums starting Sept.
20 when the movie opens wide in the U.S. The locations are AMC Americana at Brand 18 in Glendale; AMC Barrywoods 24 in Kansas City; B&B Theatres Red Oak 12 in Dallas; Regal Dania Pointe, Miami-Ft.
Lauderdale; and Regal Times Square in New York. The program (first announced with the projector unveiling at CinemaCon in April) runs thru the end of the year in advance of HDR by Barco’s commercial launch in 2025.
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