Top supermarket unveils 'cheeky' rival to Coca-Cola Christmas Truck - and it's heading out on the road

manchestereveningnews.co.uk:

A top supermarket has unveiled a tongue-in-cheek rival to Coca-Cola’s famous Christmas red truck - with its own version promising that the ‘Holidays are coming in under budget’.

As part of its festive campaign this year, Lidl has announced it will be taking its own Christmas truck out on the road - with free Christmas presents from its famed ‘Middle Aisle’ and other treats in store.

Sporting the logo of its own-brand alternative soft drink, Freeway cola, the truck will be touring the country from next week until the start of December.

Earlier this week, Coca-Cola unveiled its own, original red truck would soon be popping up across the UK too. READ MORE: Huge Christmas party for dogs to take place in city centre - with free present for every pooch Touring nine cities, the 15 tonne, 20 metre long and 5 metre high truck will head to different locations where there will be a pop-up wonderland at each stop.