Top Amazon India Execs Discuss 2021 Strategy In “The World’s Most Exciting Streaming Market”
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deadline.comEXCLUSIVE: As the world’s fastest growing streaming market, India has become a key battleground for the major online players as they try to carve out loyal subscriber bases.The U.S.
giants compete with local broadcasters and VOD upstarts in a territory that has a way to go before it reaches saturation – a PWC report published in October claimed the overall market value would grow from $708M in 2019 to $2.7BN in 2024.Disney+ Hotstar is an established local leader with 400m+ downloads for its app across its varying tiers, as well as 26 million+ paying subscribers.
Fellow America-based giant Netflix has north of four million subs, while Amazon doesn’t reveal sub numbers but analysts have pegged it at between 10 and 15 million for the wider
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