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Tonys Work Their Magic On Broadway With Box Office Bounding For ‘Enemy Of The People’, ‘Merrily We Roll Along’, ‘Stereophonic’, ‘The Outsiders’

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deadline.com

A double-digit slip in the Nielsen ratings notwithstanding, the Tony Awards worked their magic at the box office, with this year’s winners, contenders and show-stealers reporting big increases in attendance and receipts.

Just a few examples: An Enemy of the People, Merrily We Roll Along and Stereophonic posted box office gains in the six figures.

In all, the 32 Broadway shows grossed $37,565,097 for the week ending June 23. That’s a 2% increase over the previous week, a more impressive bump than it seems at first glance: The previous week had 35 shows, including hefty money-makers Ben Platt: Live at the Palace, Uncle Vanya and Mother Play.

The absence of those shows last week went a long way in explaining the 4% drop in attendance to 282,752. Among the numbers: Proving its ongoing appeal despite a Tony shut-out and lackluster reviews, The Wiz was a near sell-out (98%) at the Marquis, grossing $1,481,208, a $52,821 increase over the previous week. Mary Jane, starring Rachel McAdams, had a planned seven-performance week, seeing a $73,906 drop (to $337,707) due to the missed show.

Read more on deadline.com
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