Tony Awards Viewership Up 39% on CBS From Last Year’s Performance Special

variety.com:

Jennifer Maas TV Business WriterBroadway returned to broadcast — and streaming — Sunday with the 75th annual Tony Awards. The show’s first ever live coast-to-coast telecast drew 3.86 million viewers for its three-hour portion on CBS, according to special time-zone adjusted Live + Same Day Nielsen data.Like last year’s special edition in September, the four-hour ceremony kicked off with an exclusive start on Paramount+, before CBS joined in.

But unlike the fall 2021 show that was just two-hours long on network TV, the 2022 Tonys saw its CBS broadcast restored to a full three hours.

Paramount+ aired the first hour of the Tonys at 7 p.m. ET/4 p.m. PT, followed by the remaining three hours airing on CBS starting at 8 p.m.

ET/5 p.m. PT. Paramount+ continued to stream the CBS telecast and offer the Tonys on-demand afterward. Hosted by “Hamilton” alum and newly minted Oscar winner Ariana DeBose, the 2022 Tonys marked Broadway’s big celebration of its first full season after the COVID lockdown.Last September, the much-delayed 74th annual Tony Awards on CBS drew a 0.4 rating among adults in the advertiser-coveted adults 18-49 demographic and 2.77 million total according to Nielsen’s time-zone adjusted Live + Same day data.