Tinashe Reflects on the Runaway Viral Success of Summer Anthem ‘Nasty’: ‘Ten Years Later, Who Would Have Thought?’
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variety.comSteven J. Horowitz Senior Music Writer Earlier this year, Tinashe was driving alone, her laptop open to Photo Booth in the passenger seat, when the idea for her viral single “Nasty” struck.
She was playing the beat she’d just confected with producer/songwriter Ricky Reed (Lizzo, Camila Cabello) off her phone, mumbling along to the sparse, hollow instrumental as she recorded herself on the computer.
Shortly after, she returned to the studio with Reed, restructured the song and went home to lay down the vocals with an engineer.
Ever since she first teased it on Valentine’s Day during an Instagram Live, “Nasty” has become the second act — or third, or fourth, if you’re counting — in Tinashe‘s decade-plus career.
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