Football talk is scarce in the NFL’s new three-minute black-and-white promo released today in anticipation of Sunday’s Super Bowl, but with Kendrick Lamar in the driver’s seat, literally, and Timothée Chalamet riding shotgun, few will notice anything else.
Watch it below. Lamar, of course, will perform for the Super Bowl Halftime Show in the big event between the Kansas City Chiefs and the Philadelphia Eagles in New Orleans.
In the video with Chalamet – put out by the NFL and Half Time sponsor Apple Music – the rapper and the Oscar nominee ride around Lamar’s famous GNX, chat amiably about making art and the role of experimentation in the creative process.
In the sweetest moment near the end, Chalamet gushes about being a longtime fan of Lamar. “The thing about acting is,” Chalamet says early on, “if you don’t have an audience, it’s just a form of insanity.
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