TikTok star Addison Rae launching ‘clean, cruelty-free’ beauty line
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metro.co.ukTikTok star Addison Rae unveiled her new beauty line, ITEM, which features clean, cruelty free products. The 19-year-old danced her way to achieving her very own brand and we couldn’t be more excited for her.
The brand is set to be releasing its debut six products on August 11 – with the brand standing for ‘self-expression and self-love and confidence.’Speaking to ELLE about her role in the company, the second most-followed user on TikTok explained: ‘I’m a co-founder and chief innovation officer, which mean I work with the team to create the brand and products focused around just loving yourself and expressing who you are. ‘I’ve tested the products and put a lot of thought into what I love and what my audience would use and just brought a.
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