Taylor Alison Swift is an American singer-songwriter. She is known for narrative songs about her personal life, which have received widespread media coverage. At age 14, Swift became the youngest artist signed by the Sony/ATV Music publishing house and, at 15, she signed her first record deal.
Her 2006 eponymous debut album was the longest-charting album of the 2000s in the US. Its third single, "Our Song", made her the youngest person to single-handedly write and perform a number-one song on the Billboard Hot Country Songs chart. Swift's second album, Fearless, was released in 2008.
Buoyed by the pop crossover success of the singles "Love Story" and "You Belong with Me", it became the US' best-selling album of 2009 and was certified diamond in the US. The album won four Grammy Awards, and Swift became the youngest Album of the Year winner.
TikTok is kicking off its annual product event with a set of announcements, including a feature aimed at studio movie marketers called Showtimes on TikTok.
In a blog post timed to the start of the TikTok World event, the division of China-based form ByteDance said Showtimes is designed to strengthen the link between movie communication happening on the platform and actual ticket sales.
By TikTok’s estimate, 52% of people find a new movie, show or actor through its platform, and one in four viewers of movie ads there went on to buy a ticket.
Trailers, showtimes and theater information based on users’ location are part of the offering. Hollywood has long recognized the power of TikTok, which has surged and destabilized more established social players like Snapchat, Twitter and Instagram, forcing studio marketers to refine their approaches.
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