TikTok Rolls Out Showtimes, A Tool For Movie Marketers, Along With Other New Features As Annual Product Summit Begins

deadline.com:

TikTok is kicking off its annual product event with a set of announcements, including a feature aimed at studio movie marketers called Showtimes on TikTok.

In a blog post timed to the start of the TikTok World event, the division of China-based form ByteDance said Showtimes is designed to strengthen the link between movie communication happening on the platform and actual ticket sales.

By TikTok’s estimate, 52% of people find a new movie, show or actor through its platform, and one in four viewers of movie ads there went on to buy a ticket.

Trailers, showtimes and theater information based on users’ location are part of the offering. Hollywood has long recognized the power of TikTok, which has surged and destabilized more established social players like Snapchat, Twitter and Instagram, forcing studio marketers to refine their approaches.