Crain’s of a recent uptick in business at the soul food joint. “A blogger came in and ate our food and did a video. We didn’t know until people started coming in.”A clip of Black Nile’s crab-smothered fried chicken has so far racked up over 390,000 views, cementing the dish as a too-popular-to-remove option on the restaurant’s menu.
In addition to bringing patrons to restaurants, local food review videos have also become an enviable niche for influencers, who are gaining large followings by posting the clips.
Queens real estate broker Mike Schulte has garnered a following of more than 235,000 followers on the platform by focusing his account on recommending and rating the best things to eat and do around the boroughs.
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