Tiger Woods said Monday that his sponsorship relationship with Nike has ended, bringing to a close a 27-year partnership that teamed golf’s and the sports world’s biggest athlete with the biggest athletic brand.
The partnership began when Woods turned pro at the age of 20. For Nike, it was perhaps the most prominent teaming with an athlete apart from the company’s even longer association with Michael Jordan.
In exchange for the roughly $500 million it paid to Woods, Nike benefited from billions in sales of its golf apparel and gear.
The swoosh-emblazoned red shirt and black cap that Woods wore during climactic Sunday rounds of dozens of championships gave Nike untold extra ad impressions.
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