Ticketmaster announce plan to allow fans to contribute directly to Music Venue Trust
nme.comMusic Venue Trust (MVT) to help support UK grassroots venues.Ticketmaster will now have a Music Venue Trust charity upsell option, enabling fans to make direct contributions to MVT when purchasing tickets.
Music Venue Trust helps to support grassroots venues.The upsell will launch on Venues Day 2023 (October 17), an initiative that’s been sponsored by Ticketmaster since 2016.
The upsell will run for a month.Additionally, Ticketmaster has committed to match all donations received and run this upsell yearly.Mark Davyd, MVT Founder & CEO, said of the collaboration: “This upsell provides a practical method for fans to support grassroots music venues, and we are incredibly grateful to the Ticketmaster team for putting it in place.
Ticketmaster matching all fan donations is a powerful message for the whole industry about the support our sector needs and the will of the music community to provide it.”“Ticketmaster has been a long-term and committed partner of MVT, and their core support has been vital in developing us as the authentic voice of grassroots venues, artists and fans.”BREAKING NEWS: Under the month-long initiative, anyone buying a ticket on @TicketmasterUK will be given the option to donate directly to the Music Venue Trust.
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