Thomas Cook brand relaunched as an online travel company

manchestereveningnews.co.uk:

Thomas Cook is set to be relaunched as an online travel company.The brand is set to be reinvented by its new owners after the 178-year-old travel company collapsed in September last year.After the firm went into administration, putting around 9,000 staff members out of a job, Chinese firm Fosun Tourism Group acquired the brand for £11 million.The new Thomas Cook, which employs around 50 people and retains the brand’s logo, does not have any stores - but has started selling holidays online and over the phone from today.Alan French, who was group strategy and technology director at Thomas Cook when it collapsed, has been hired as UK chief executive of the new travel agency and described the relaunch as “an honour”.He said: “What happened last.