This Pour Moi bra sells every four minutes and is loved by women for back support

ok.co.uk:

Lingerie fans are heaping praises on a Pour Moi bra that gives them support with no back pain and is loved by women with fuller busts.The Sofia Side Support Bra, one of the best-selling bras from the brand, is sold every four minutes and has garnered more than 3,000 five-star reviews online.

Designed for large-breasted women, the £36 lingerie item is an underwired, non-padded bra with full adjustable straps. Available from cup D to J and band size 32 to 44, the lace-embroidered piece is seductive in its own way with the opulent floral design and a bejewelled bow in the centre.

With four colours available on Next and more on the official website, shoppers said it's "the most comfortable bra" they have tried on.

READ MORE: Elizabeth Arden retinol cream that 'reduces wrinkles' is 40% off on Amazon READ MORE: Benefit unveils 'gorgeous' beauty advent calendar packed with £300 worth of top products While many ladies with large busts struggle to find fashionable lingerie on the high street and often end up buying plain-coloured T-shirt bras, one shopper shared: "The side support gives my generous boobs the full support I need.