Jo Malone shopping Beauty fragrance Jo Malone

'This new Jo Malone perfume is my new favourite – shoppers say it's better than YSL Libre'

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ok.co.uk

Jo Malone London, known for creating some of the most coveted fragrances in the perfume world, has a new scent that's quickly becoming my favourite.

As a beauty editor, I've tried most of their perfumes, and usually lean towards warm, cosy, subtle fragrances with notes like salt, musk, vanilla and woods.

My previous Jo Malone favourites include Wood Sage & Sea Salt and Myrrh & Tonka.Typically, I avoid anything too floral – until now.

Earlier this year, Jo Malone expanded its Cologne Intense collection with the Red Hibiscus fragrance. Priced at £106 for 50ml and £150 for 100ml bottles, I initially dismissed it as not my cup of tea.

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