This Morning fans were left asking 'what was that' as they weren't quite ready for a new form of therapy being tried out by Dave Fishwick.
The Burnley businessman was back on the ITV daytime show on Tuesday (November 7) but he wasn't this time offering money tips.
He joined hosts Rochelle Humes and Craig Doyle via video link from the Lake District where he had been sent to try out 'scream therapy.' The Bank Of Dave founder headed to Armathwaite Hall Hotel near Keswick which is offering the unique type of therapy.
Guests of the spa resort are taken to a cordoned-off area of the hotel’s land by the Lake District, where they can scream in a quiet place and release frustrations as it is believed that releasing your inner screams could have health benefits such as relieving muscle tension. READ MORE: BBC Strictly Come Dancing's Adam Thomas 'crying' as wife pays lengthy tribute after 'curse' quip READ MORE: Read more of today's top stories from the Manchester Evening News So This Morning sent Dave to test it out and Rochelle and Craig also gave it a go from the London-based studio.
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