, was created, a dropped. And, of course, came the TikTok trend. This one involves users uploading videos of themselves tasting the Grimace milkshake before the camera cuts to the person pretending to be dead or passed out in increasingly absurd scenarios.
To understand the level of influence Grimace has right now: currently has over 1 billion views on the platform.Grimace's days in Ronald McDonald's shadow are over.
And it's been a long time coming: The McDonald's mascot has actually been around since 1972, when it was first introduced as an “evil” counterpart to Ronald McDonald and his friends.
Grimace eventually, I assume, hired a crisis PR manager and rebranded as a lovable sidekick whose whole thing was that nobody knew what it was.
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