Michelle Obama have put paid to any notion they would retreat to a quiet life of watercolours and dog-walking post-presidency.
In fact, with an empire larger and more influential than any of their First Couple predecessors, such is the reach of Brand Obama in 2020 that their time in the White House increasingly looks like a warm-up.
Next week, Michelle will add yet another string to the Obamas’ multimedia bow with the launch of The Michelle Obama Podcast — part of a deal signed with Spotify for an undisclosed sum — a series in which she will talk relationships with key people in her life, from family members to close friends and colleagues.
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