TheSkimm’s Founders Have Sold Their Media Company

variety.com:

Todd Spangler NY Digital Editor More than a decade after they started theSkimm’s daily newsletter, Danielle Weisberg and Carly Zakin have sold the company to Ziff Davis’ Everyday Health Group.

Financial terms of the deal were not disclosed. TheSkimm had raised a total funding of about $29 million from investors including Shonda Rhimes, Tyra Banks, Willow Bay, Halogen Ventures partner Jesse Draper, Goldman Sachs, RRE and Google Ventures.

For now, Weisberg and Zakin will remain with New York-based theSkimm. “Joining Everyday Health presents an extraordinary opportunity for us to enrich our audience with even more comprehensive and in-depth information,” the two co-founders and co-CEOs said in a statement. “Leveraging their extensive resources and expertise in the health and wellness space will allow us to better serve and empower the millennial women who rely on theSkimm.” TheSkimm claims to reach an audience of more than 5 million millennial and Gen Z female readers.

The company was co-founded in 2012 by then-news producers Weisberg and Zakin. Its products and businesses now includes the Daily Skimm, Daily Skimm: Weekend, Skimm Money, Skimm Your Life and Skimm Well newsletters; business-to-business marketing newsletter The SKM Report, the “9 to 5ish with theSkimm” podcast, and the WellPlayed sports podcast.