The Weeknd has said he didn’t think he was “marketable” when he first began his music career.The artist, whose real name is Abel Tesfaye, was talking to Interview magazine about his reasons for hiding his identity when he first began releasing music on YouTube back in 2010.“I wanted to be very calculated about how I wanted people to see me or hear my music.
The initial reason I did that was I didn’t think I was marketable when I was younger, especially for R&B. I didn’t think I had the right look,” he explained.“The R&B look was very sexual back in the day.
Obviously, there were a lot of singers that didn’t have the conventional R&B look, but for me, it was more of a personal thing.
I liked getting an unbiased reaction from my music. People got to just judge me for the art, for the music I was putting out.”Tesfaye then said that maintaining his anonymity became “impossible” thanks to the nature of the Internet.
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