‘The Voice’ Free Metaverse Experience Will Let Fans Audition for the Show, Compete in Virtual Music Battles, Win Prizes and More (EXCLUSIVE)

variety.com:

Todd Spangler NY Digital Editor Fans of “The Voice” will soon be able to jump into a new immersive virtual world where they can create music, show off their dancing skills, compete in battles, win digital merch — and even audition to be on an upcoming season of the reality-competition series. “The Voice Studios,” from ITV Studios and metaverse developer Virtual Brand Group, is set to debut May 12.

The global launch of the Roblox-style virtual world is timed for the final weeks of Season 23 of “The Voice” on NBC. Free for anyone to access, “The Voice Studios” will be located in Vegas City, the entertainment destination in metaverse platform Decentraland (at this link).

Its launch follows a virtual pop-up event for “The Voice” last year at the Decentraland Metaverse Music Festival that also was created by VBG.

In a specially created NBC metaverse fan zone in “The Voice Studios,” fans will be able to audition using their avatars for a potential slot on a future season of the network’s ITV-produced series.