Back and better! After a four-year hiatus, the Victoria’s Secret Fashion Show is returning. The retailer announced the news during its 2022 earnings call on Friday, March 3, per The Hollywood Reporter. “We’re going to continue to lean into the marketing spend to invest in the business, both at top-of-funnel and also to support the new version of our fashion show, which is to come later this year,” Timothy Johnson, Victoria’s Secret chief financial officer, said during the meeting, according to the news outlet.
The event’s revival comes after the 2019 presentation was canceled amid declining sales and increasing backlash surrounding the company’s branding and messaging.
Historically, the Victoria’s Secret Fashion Show featured the industry’s most popular supermodels, including Tyra Banks, Heidi Klum, Gisele Bündchen, Alessandra Ambrosio, Adriana Lima, Bella Hadid, Kendall Jenner and more, in blinged out bras and panties.
In order to view the video, please allow Manage Cookies While consumers had long expressed their disappointment with the label’s lack of diversity and size inclusivity, things came to a head for Victoria’s Secret in September 2018. Ed Razek, former chief marketing officer and executive vice president of public relations, told Vogue that “transsexuals” shouldn’t walk in the Victoria’s Secret Fashion Show because “the show is a fantasy.” While Razek did offer an apology and resigned in November 2019, that didn’t slow the fierce criticism that Victoria’s Secret was faced with. (Hulu also released the docuseries Victoria’s Secret: Angels and Demons in July 2022 that exposed the alleged misogynist treatment models faced under former owner Leslie Wexner.) In the months and years that followed, the
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