‘The Substance’ Becomes Mubi’s Biggest Box Success Office to Date as Company Plants Theatrical Flag in U.S. (EXCLUSIVE)
variety.comAlex Ritman Coralie Fargeat’s bold, bloody and buzzy “The Substance” has become the most successful box office release for arthouse distributor and streamer Mubi.
The Demi Moore-starring body horror — which Mubi acquired for multiple territories before Cannes (where it won the best screenplay) for a figure rumoured to be in the low double-figures, its biggest acquisition to date — has a global box office after 10 days of $14.8 million, of which $13.6 million comes from Mubi’s markets.
The figure easily surpasses the $10 million the company amassed earlier this year with “Priscilla,” which itself was a major moment in the trajectory of Mubi, founded by London-based Efe Cakarel in 2007, marking its widest release at the time (and surpassing its previous record holder “Aftersun” at the box office).
But “The Substance” — which had a reported budget of $17.5 million — turns things up several notches further, becoming Mubi’s first wide release in the U.S.
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