The staying power of Olivier Rousteing

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© CHRISTOPHER ANDERSON Rousteing’s own clothing and accessories. © CHRISTOPHER ANDERSON Rousteing’s own clothing and accessories.

class="body-dropcap"> On a typical grey winter day in Paris, when the persistent drizzle of rain dishevels even its chicest residents, the French fashion designer Olivier Rousteing arrives at the Balmain headquarters in impeccable form.

Dressed in all black—a sharp blazer over a hoodie—and a pair of oversize sunglasses, he radiates the star power of someone who is perpetually photo-ready.

Even at 10 a. m. Since Rousteing assumed the creative-director role at Balmain in 2011, his image has been a billboard for the brand.

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