‘The Spiderwick Chronicles’ Has Record Debut Weekend As Roku Channel’s Most-Watched On Demand Title Ever
deadline.comThe Spiderwick Chronicles creeped out of the woodwork to become a resounding success for The Roku Channel. Debuting on April 19, the series became the most-watched on demand title to ever debut on The Roku Channel, including both Roku Originals and acquired content, according to the company.
While Roku didn’t give any viewership figures, it did say that “millions” had tuned in to watch The Spiderwick Chronicles in its opening weekend.
According to Roku, The Spiderwick Chronicles has tallied the highest reach and most hours streamed of any title in the platform’s history during an opening weekend.
It also also earned the highest daily reach and most hours streamed of any title to ever to debut The Roku Channel in a singular day. “What’s clear is that great IP, great talent, [and] clear titles thrive on the Roku platform,” Brian Tannenbaum, Roku’s Head of Originals, told Deadline. “We believed in Spiderwick for those reasons, and we will continue to make those types of series and films that directly engage with our streamers and can flourish not only inside the Roku channel, but also on the Roku platform.” The Roku Channel is in a unique position, relative to its streaming competitors, as Roku itself is the top TV operating system in the U.S.
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