By Anthony D'Alessandro Editorial Director/Box Office Editor When it comes to evaluating the financial performance of top movies, it isn’t about what a film grosses at the box office.
The true tale is told when production budgets, P&A, talent participations and other costs collide with box office grosses and ancillary revenues from VOD to DVD and TV.
To get close to that mysterious end of the equation, Deadline is repeating our Most Valuable Blockbuster tournament for 2019, using data culled by seasoned and trusted sources. THE FILM The Secret Life of Pets 2Universal/Illumination The sequel, along with Godzilla: King of Monsters and Dark Phoenix, was part of a string of franchises that melted down at last summer’s box office in the wake
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