The real ‘girl math’ – Women will be behind three quarters of all non-essential spending by 2028

nme.com:

Nielsen, women will be behind 75 per cent of all non-essential or discretionary spending by 2028, making them “the world’s greatest influencers”.

The data comes swiftly after a new meme format ‘girl math’ goes viral as women justify their generous spending patterns. Recently, 29 per cent more women said they bought a concert ticket in the last six months this year, compared to 2022 – while Barclays claimed live events encouraged a 15.8 per cent increase in spending this summer.And that’s reflected in fresh data gathered by viagogo.

According to the platform, Adele was the most popular artist on their global marketplace in 2022 while this year, Madonna, PINK and Beyoncé are all in the top ten.

Looking ahead over the next twelve months, Taylor Swift and Madonna are top of ticket sales on viagogo’s global marketplace, representing 35 percent of all sales.