The psychology of Big Brother and how to survive in the house, experts claim

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Big Brother has returned to British TV for the first time in five years.Hosted by AJ Odudu and Will Best, the ITV reality show has kicked off with 16 housemates living together in a custom-built home without access to the outside world – all in a bid to win £100,000.Since Big Brother first aired on Channel 4 in 2000, it’s become known as the ultimate social experiment.Here are a few tips from psychologists on how the new contestants can survive being cooped up in a house with a group of strangers, under the continuous monitoring of Big Brother:For Dr Rachael Molitor, a psychologist and lecturer at Coventry University, the psychology behind Big Brother involves "the intricate interplay of 24/7 surveillance on human behaviour, participant isolation from the outside world, and psychological challenges around newly formed and integral social friendships and group dynamics".Although it may be deemed similar to other TV programmes, such as Love Island or The Traitors, where contestants also live together in a new home, Big Brother is different."It has a unique stance, in that the contestants are not a cookie cutter of a particular type of person needed for the show’s storyline," Molitor said.Get the latest news sent straight to your messages by joining our WhatsApp community today.You'll receive daily updates on breaking news as well as the top headlines across Scotland.No one will be able to see who is signed up and no one can send messages except the Daily Record team.All you have to do is click here if you're on mobile, select 'Join Community' and you're in!If you're on a desktop, simply scan the QR code above with your phone and click 'Join Community'.We also treat our community members to special offers, promotions, and