As the summer months approach, TV usage is down in the U.S. for the third consecutive month, according to Nielsen’s latest edition of The Gauge.
Total TV viewing for April dipped 1.9% compared to March. This isn’t totally unexpected, considering it is a trend for TV usage to see a small decline during this time of year.
For context, time spent watching TV declined 2.1% over the same period in 2022. Netflix and Disney+ claimed the most-streamed titles for the month of April — The Night Agent, Love Is Blind and The Mandalorian (in that order).
Despite that feat, both saw a decrease in viewing overall. Netflix lost 7% versus March, while Disney+ was down 1.7%. In terms of total TV usage, Netflix still reigns supreme among the streamers, making up 6.9% of all television viewing.
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