The new Martha? Meghan Markle launches American Riviera Orchard lifestyle brand — here’s what she plans to sell

nypost.com:

Meghan Markle.The 42-year-old former “Suits” star revealed her lifestyle brand, American Riviera Orchard, via Instagram on Thursday. “By Meghan, the Duchess of Sussex,” the brand’s bio reads.

She also posted a video of her picking flowers and cooking in a kitchen in an Instagram Story.The American Riviera Orchard website is currently blank, only asking visitors to provide their email if they want to be notified about “products, availability, and updates” from the brand.Additionally, a trademark application reveals the brand plans to sell tableware, drinkware including decanters, kitchen linens and edible treats such as jellies, jams, marmalade and spreads.The trademark application is awaiting examination and is seeking approval for cookbooks.This isn’t the first lifestyle venture for the estranged royal.

In 2014, Markle launched a lifestyle blog called The Tig where she shared “recipes, travel tips and personal photos documenting her adventures.” The website was ultimately shut down in 2017 before she married Prince Harry the following year.One fan on X (formerly Twitter), already deemed this new venture “The Tig 2.0.”“It’s the distinctive calligraphy for me,” another person wrote of ARO’s branded font that resembles stylings often used by the royal family.

A third added, “Meghan Markle just dropped her new business and the IG is growing at like 2,000 followers per minute. I know because I keep refreshing for fun just to see.”At the time of publication, ARO’s Instagram has 26,200 followers — and isn’t following any accounts.The Post has contacted reps for Markle for comment.